Mustang Mach-E

[kognito]

Originally Posted by equ

Mach-E, something I was not interested in the least, looks that much better after the CyberTruck reveal...

[rumatt]

[wdc330i]

Originally Posted by kognito

[robg]

LOL. A 24 year old that I work with hates the Mach E (he seems to be offended by the use of the Mustang name), yet loves the Cybertruck. Go figure.

[Nick M3]

Originally Posted by robg

LOL. A 24 year old that I work with hates the Mach E (he seems to be offended by the use of the Mustang name), yet loves the Cybertruck. Go figure.

The Cybertruck is interesting.

A crossover with a Mustang badge just seems like an existential threat to the Mustang.

I’m with him.

Edit: And anyone who thinks that the Mach E looks better than the Cybertruck is wrong.

[JST]

Originally Posted by robg

LOL. A 24 year old that I work with hates the Mach E (he seems to be offended by the use of the Mustang name), yet loves the Cybertruck. Go figure.

I mean, if Ford can get 24 year olds interested in the Mustang, that seems like a win, Mach E aside.

[robg]

Originally Posted by JST

I mean, if Ford can get 24 year olds interested in the Mustang, that seems like a win, Mach E aside.

True. Personally, I don't understand why people get so attached to nameplates and so offended by automakers "mis-using them". I mean, who cares? If you like the car and it works for you, why does it matter whether they call it the "WTF", "Mustang" or whatever. At the same time, it doesn't seem like a good strategy on the OEM's part either. People who care about the Mustang name are likely to be offended, and those who don't could care less either way.

[Nick M3]

Originally Posted by robg

True. Personally, I don't understand why people get so attached to nameplates and so offended by automakers "mis-using them". I mean, who cares? If you like the car and it works for you, why does it matter whether they call it the "WTF", "Mustang" or whatever. At the same time, it doesn't seem like a good strategy on the OEM's part either. People who care about the Mustang name are likely to be offended, and those who don't could care less either way.

How about because Ford’s current “kill off all the cars” trend makes anything that looks like a real Mustang replacement terrifying to anyone who wants the Mustang to continue to exist?

[John V]

Originally Posted by Nick M3

T
Edit: And anyone who thinks that the Mach E looks better than the Cybertruck is wrong.

Incorrect.

[JST]

Originally Posted by Nick M3

How about because Ford’s current “kill off all the cars” trend makes anything that looks like a real Mustang replacement terrifying to anyone who wants the Mustang to continue to exist?

Ford has a bigger problem, which is that it really only has one automotive nameplate with any equity--and that's Mustang. Partly that's because Ford (for reasons unknown to me) seemed to delight in killing nameplates and using new ones, rather than just investing in making new generations of the existing nameplate good.

And I don't know if this is the chicken or the egg, but one result of that is that the Mustang is the only car Ford has made recently with a clear brand identity.

The Mach E trades on that. I suppose it diminishes it, though we've seen other brands with similar equity successfully use them to sell SUVs. Everyone thought it would be the end of the world when Porsche and BMW started selling SUVs, but it's mainly been a positive for them, I think.