New Interview With BMW CEO Oliver Zipse

[SCA]

A good bit of questions pertaining to the supply restraints answered. https://g80.bimmerpost.com/forums/sh...72&postcount=1

[robg]

Originally Posted by SCA

A good bit of questions pertaining to the supply restraints answered. https://g80.bimmerpost.com/forums/sh...72&postcount=1

Hmm- not sure I got any insights from that interview. Seemed like the usual corporate responses (saying something without really saying anything). My favorite response was this one "We could sell more cars, that's right."

[SCA]

Somehow BMW pulled off being up nearly 21% for 2021. In the U.S. market…

[SARAFIL]

Originally Posted by SCA

Somehow BMW pulled off being up nearly 21% for 2021. In the U.S. market…

Just saw that headline a little while ago too - basically recovered to 2019 levels. Not sure how they did it given what seemed like non-existent inventory but kudos to them. They must have made $$$ this year too since the programs sucked so their incentive spend per unit would have been way down.

Was also looking at US sales for the big guys. Toyota and Honda had really strong YoY growth in US in 2021 also. Ford and GM had an even worse 2021 vs. 2020. Average transaction prices up a lot for GM though so they clearly prioritized their chip supply to high margin trucks & SUVs.