Month end goals for dealerships and sales people

rumatt · 10-29-2017, 10:26 AM

Do these actually help sell more cars? Are they good for the dealership? Are they good for anyone?

Saturday morning I stopped by a GMC dealership to drive a Canyon. I had completely forgotten that it was the 28th of the month.

The salesman was reasonably nice, and moderate-to-low on the sleazy scale. But once he figured out that I wasn't ready to buy this weekend he suddenly didn't have plates available for a road test. He explained how they were absolutely swamped because it's the end of the month and asked if I'd come back Monday. He has also previously dropped multiple hints about the month-old pressures they are all under.

Is this common? I felt bad for the guy and offered to come back another time. He didn't create the system, and I'm just kicking the tires on a key day that he's trying to make deals.

But I left thinking - this system is idiotic. They are sending customers away because of artificially created deadlines that have no benefit to the customer. Brilliant plan.

10-29-2017, 10:26 AM	#1
rumatt Mugwump Join Date: Oct 2003 Carmudgeonly Ride: E46 330i, Chevy Colorado, Tesla Model 3 Location: NY Posts: 17,475	Month end goals for dealerships and sales people Do these actually help sell more cars? Are they good for the dealership? Are they good for anyone? Saturday morning I stopped by a GMC dealership to drive a Canyon. I had completely forgotten that it was the 28th of the month. The salesman was reasonably nice, and moderate-to-low on the sleazy scale. But once he figured out that I wasn't ready to buy this weekend he suddenly didn't have plates available for a road test. He explained how they were absolutely swamped because it's the end of the month and asked if I'd come back Monday. He has also previously dropped multiple hints about the month-old pressures they are all under. Is this common? I felt bad for the guy and offered to come back another time. He didn't create the system, and I'm just kicking the tires on a key day that he's trying to make deals. But I left thinking - this system is idiotic. They are sending customers away because of artificially created deadlines that have no benefit to the customer. Brilliant plan.