Porsche Every Day Contest Winner

[JST]

So, Porsche held a contest asking people to make their own versions of Porsche's "Everyday" ad series. This is the winner.

http://blogs.insideline.com/straight...st-winner.html



It's really quite good. I mean, ignore the fact that he doesn't close the frunk all the way at the end, or that it's hard to imagine how that Graco actually gets into the car with the mother and the father both in it as well. But that's what suspension of disbelief is all about, right?

[dredmo]

I think this is a pretty good ad for a Camry.

I think this is a pretty bad ad for a Porsche.

(...mind you that's not a SUV in that ad)

[JST]

Originally Posted by dredmo

I think this is a pretty good ad for a Camry.

I think this is a pretty bad ad for a Porsche.

(...mind you that's not a SUV in that ad)

Well, the whole point of the ad campaign is to suggest that Porsche sports cars are more capable of use in everyday situations than people might think. I think the ad conveys that pretty effectively (even if, in reality, the every day practicality of a 911 remains somewhat suspect).

Besides, no kid in the world is going to look at his dad that way when offered the keys to the dad's 20 year old Camry.

[dredmo]

Right, but no family in the world is going to take a kid to the boardwalk or wherever they were going, with the wife carrying a car seat, and without a stroller and driving a 911.

Further, anyone with a 911 can afford a second practical car.

Let's put this another way; you and I both know what the ad was trying to convey. It did not convey that for me with any sense of belief.

That was NOT a Porsche ad, even if it is a Porsche ad.

[bren]

That was good.

But really, is it even remotely possible to fit 2 adults and a rear facing seat in any way?

[JST]

Originally Posted by bren

That was good.

But really, is it even remotely possible to fit 2 adults and a rear facing seat in any way?

You can fit a Britax Roundabout in the backseat of a 996 and still have room for a front seat passenger, as long as that passenger is small.

A Graco might fit under similar circumstances, especially if you did not use the base.

[rumatt]

Originally Posted by dredmo

Right, but no family in the world is going to take a kid to the boardwalk or wherever they were going, with the wife carrying a car seat, and without a stroller and driving a 911.

That's kind of the whole point of the ad. To change that perception.

I thought it was great.

[dredmo]

Originally Posted by rumatt

That's kind of the whole point of the ad. To change that perception.

I thought it was great.

You can't change that perception though...

Perception: It is unreasonable to use a 911 as a family car.
Actuality: It is unreasonable to use a 911 as a family car.
Added bonus: 0.001% of all spouses would allow their man to claim a 911 is a family car.

[lupinsea]

I liked it but I'm with Dred on this one. Something doesn't quite fit.

[JST]

Originally Posted by dredmo

You can't change that perception though...

Perception: It is unreasonable to use a 911 as a family car.
Actuality: It is unreasonable to use a 911 as a family car.
Added bonus: 0.001% of all spouses would allow their man to claim a 911 is a family car.

It is unreasonable to use a 911 as your sole car when you have a family. It is not at all unreasonable to have a 911 as a second car, especially if you've only got one kid.

I think what Porsche is trying to do with this campaign is convince people a) they don't have to sell their Porsches the minute they have kids, but b) (and more importantly, from Porsche's perspective) they don't have to put off buying that Porsche they've always wanted until the kids move out and go to college.