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Old 01-12-2021, 03:13 PM   #1
JST
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BMW Marketing

What.

No, seriously, what in the fuck is this? Who...signed off on this? Is this a generational thing? Am I missing the humor?

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Old 01-12-2021, 03:15 PM   #2
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I mean, BMW released an add of an M2 with an Audi V10 dubbed over, so...
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Old 01-12-2021, 03:17 PM   #3
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Wow- thatís bizarre. Donít even know what to say


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Old 01-12-2021, 03:17 PM   #4
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OK, now that I've watched the beginning of that, WTF is this shit? Had to stop.
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Old 01-12-2021, 03:45 PM   #5
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That is so dumb I stopped paying attention and started thinking on how I got to do two laps around that.
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Old 01-12-2021, 03:46 PM   #6
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What the hell was that?
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Old 01-12-2021, 03:59 PM   #7
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Did the people that stopped early get to the part where the 760, voiced by an old guy, repeatedly shouts "BULLSHIT" over the whatever-the-fuck that other thing is, voiced by a young woman?

I mean.

Like, I (kind of) get what they are going for here, but a) the optics of that particular interaction are terrible, b) it made me actually uncomfortable for the 760 to be that aggro for no reason and WHY IS IT SWEARING, come on, and c) this whole thing of calling your older (but not much older!) cars and by extension their drivers dumb idiots who are stuck in the past is...a choice, but not a good one.
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Old 01-12-2021, 04:11 PM   #8
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Quote:
Originally Posted by JST View Post
Did the people that stopped early get to the part where the 760, voiced by an old guy, repeatedly shouts "BULLSHIT" over the whatever-the-fuck that other thing is, voiced by a young woman?

I mean.

Like, I (kind of) get what they are going for here, but a) the optics of that particular interaction are terrible, b) it made me actually uncomfortable for the 760 to be that aggro for no reason and WHY IS IT SWEARING, come on, and c) this whole thing of calling your older (but not much older!) cars and by extension their drivers dumb idiots who are stuck in the past is...a choice, but not a good one.
Agreed on all counts.

And let me just say that 1) the "old" car in question was basically the ugliest BMW in its generation and doesn't look all that bad in comparison and 2) it sounds awesome.

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Old 01-12-2021, 04:57 PM   #9
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Agreed on all counts.

And let me just say that 1) the "old" car in question was basically the ugliest BMW in its generation and doesn't look all that bad in comparison and 2) it sounds awesome.

Ha - was thinking the same thing. First time I've seen an e65 and thought "that doesn't look bad".
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Old 01-12-2021, 05:17 PM   #10
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All the recent bmw ads(and cars*minus M2) are dumb and ugly. I guess we all have aged out of bmws and I am the grumpy 7 series
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