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It's not hard. You just need to know your numbers and target car before you set foot in the showroom, and then be prepared to walk away if you don't get close to where you want to be. It also helps to remember that the salesperson is only pretending to be your best friend ever, and will forget your name the moment you take delivery and leave the dealership. Stand tall and confident, and remember that it's your money. Keep as much of it as you can.
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