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Old 04-23-2015, 12:48 PM   #8
dan
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Join Date: Oct 2003
Posts: 14,884
Being an Austin startup I keep hearing more and more about them all the time. Here's a pretty decent rundown

http://www.buzzfeed.com/mariahsummer...re#.tbLB0ZbJy3

Quote:
Originally Posted by robg View Post
I meant to ask them how they picked the a4. I'd imagine that Mercedes or BMW would give better fleet discounts given their desire to be #1 in sales.
Quote:
As for its model to acquire and resell its physical vehicle assets, Silvercar uses debt financing to purchase its fleet of A4s through a partnership with Audi. The startup knew it wanted a car brand with a “premium connotation” among consumers, and BMW tested too masculine, while Mercedes felt too rich to focus groups. Audi landed somewhere perfectly in the middle, and Silvercar soon became its biggest fleet customer in North America.
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