Quote:
Originally Posted by SARAFIL
It is a really nice looking car, just not a $150k car. It’s basically an extension of the 5 series family and should have been priced as such (and kept the 6 series label).
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It is the same "price creep" that happened with the Atom. When Brammo started making them, the base stripper model was around $30K and mine ended up being $65K. By the time TMI had taken over operations from Brammo. the closest configuration you could get to mine (a bunch of the options on my car were no longer available) was $119K.
As I told them, for $30K it was a "no thought required" decision. At $65K it was a "well, maybe". At $119K there are a lot of other fun cars to be had (and you might be able to buy several), so why would anyone buy an Atom? And to make it worse, after things like this from Atom owners:
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Made because people kept calling Atoms dune buggys, Ariel went ahead and created the Nomad - an official dune buggy version of the Atom.
BMW certainly doesn't have a monopoly on overpriced bad ideas...