Quote:
Originally Posted by FC
Probably people who are not actively looking but run into the ad when perusing the magazine and it sparks interest.
...kind of like BaT.
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I can only speculate, but is strikes me that the bulk of BaT buyers probably in fall into one of two groups:
1. Those actively looking for something special or interesting, but not narrowly specific. "I want a restomod 60s muscle car." Or "I want really cool Porsche."
2. Those passively looking for something for something kind of specific and BaT is one of the places they regularly check but don't need to buy something right now. "I want a bone stock E38 M5."
Maybe I'm totally wrong.
Agree completely with your magazine buyer assessment.