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Take this with a grain of salt since I've never purchased a new car (though I was part of the process when Marisa bought the Mazdas) but this sounds horrible. I guess because all of the dealers play that game, they get away with it?
I've purchased exactly one new vehicle in my lifetime, a motorcycle. The closest dealer (still 30 miles away) played me almost the exact same tune as you received. MSRP was $8500-ish, but none of these bikes sold for that. They wouldn't give me a price over the phone, despite my insistence that I'd be happy to give them a deposit over the phone if the price was competitive. A dealer in Virginia roughly 45 miles away (and two painful trips over the American Legion) happily gave me an out-the-door price over the phone, I drove down the next day and picked the bike up with no surprise charges.
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