[lemming]

Originally Posted by clyde

Mustangs never used multiple chassis with completely different bodies that only had a passing resemblance in the headlight arrangements. From the most stripped basic secretary car to the body in white race car, the Mustangs were essentially the same car top to bottom, front to back, left to right.

Mustangs all looked the same to regular people. Car people may have known what they were looking at, but regular people didn't...nor did they care.

The Bronco vs Bronco Sport do not.

The Bronco Sport looks like every other bland vanilla SUV out there. In fact, it just looks like an Escape with a different grille and a mild as a baby's bottom body kit. Which, of course, it is.

The Bronco looks like a modern interpretation of the Bronco. And regular people seem to recognize that. If the real Bronco was the first on the street, there would be buzz. The Sport leading the way is generating yawns. Those yawns are harmful to the Bronco brand. When the real Broncos hit, the regular people may take notice, but their thoughts will be tainted by their first impression.

As you say, halos serve a purpose. I don't think leading from the rear is it.

Also, yeah, events conspire against you sometimes.

Agreed. Bronco Sport is stupid.

It looks like a Fisher Price vehicle.