Quote:
Originally Posted by Nick M3
How about because Ford’s current “kill off all the cars” trend makes anything that looks like a real Mustang replacement terrifying to anyone who wants the Mustang to continue to exist?
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Ford has a bigger problem, which is that it really only has one automotive nameplate with any equity--and that's Mustang. Partly that's because Ford (for reasons unknown to me) seemed to delight in killing nameplates and using new ones, rather than just investing in making new generations of the existing nameplate good.
And I don't know if this is the chicken or the egg, but one result of that is that the Mustang is the only car Ford has made recently with a clear brand identity.
The Mach E trades on that. I suppose it diminishes it, though we've seen other brands with similar equity successfully use them to sell SUVs. Everyone thought it would be the end of the world when Porsche and BMW started selling SUVs, but it's mainly been a positive for them, I think.