Finally seeing it and reading about it. Ford hit it out of the park.
I'm still a sucker for the Wrangler styling, but it looks pretty damn good with clear cues to legacy. The factory options are going to make people drool. Definitely plenty of "shut up and take my money" people will be in line for this. Ford and dealers are going to make a killing on this for years before demand subsides.
The marketing is great too. GOAT, Sasquatch, Badlands, etc.? "That's gold, Jerry. Gold!"
Best Bronco trim breakdown I've seen so far.