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A simple way it was explained to me a while back - The more you see advertising for an insurance company, the less desirable they are to have.
Not totally true necessarily, but an interesting rule of thumb.
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Kevin
1970 2800CS - - 2001 740iL - - 2006 997.1 - - 2012 Escalade
1968 Mustang GT Convertible - - 2003 Ford F250 PSD - - 1985 728i
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