Thread: BMW Marketing
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Old 01-12-2021, 03:11 PM   #8
FC
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Join Date: Oct 2003
Carmudgeonly Ride: M5 / 718 GTS / Cooper S / GTI / LR4
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Quote:
Originally Posted by JST View Post
Did the people that stopped early get to the part where the 760, voiced by an old guy, repeatedly shouts "BULLSHIT" over the whatever-the-fuck that other thing is, voiced by a young woman?

I mean.

Like, I (kind of) get what they are going for here, but a) the optics of that particular interaction are terrible, b) it made me actually uncomfortable for the 760 to be that aggro for no reason and WHY IS IT SWEARING, come on, and c) this whole thing of calling your older (but not much older!) cars and by extension their drivers dumb idiots who are stuck in the past is...a choice, but not a good one.
Agreed on all counts.

And let me just say that 1) the "old" car in question was basically the ugliest BMW in its generation and doesn't look all that bad in comparison and 2) it sounds awesome.

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