View Full Version : The Stodgy Index, and who is buying what
Arockalypse
07-12-2005, 05:36 PM
From this (http://www.nytimes.com/2005/07/03/automobiles/03AUTO.html?ex=1121313600&en=c7e1b98227c6cde4&ei=5 070&pagewanted=all) NY Times article (registration required)
"...trendy cars, like the Toyota Matrix, the Honda Element and three varieties of Toyota's Scions, were designed and marketed expressly for 20-somethings. But the people at the wheel often look more like Ozzie and Harriet than like the serially pierced offspring of Ozzy Osbourne."
http://www.arockalypse.com/img/03autographic.gif
Sheesh. Kids these days, I tells ya.
kognito
07-12-2005, 05:54 PM
Hmmmm, is my Audi considered a VW car??
I'm really suprised how low Audi is and how high VW is, considering they are essentially THE SAME DAMN CAR.
Considering this was for 16-24 year olds, I expected to see Hummer near the top of the list.
clyde
07-12-2005, 07:30 PM
no one mention the "BMW truck" label?
no one mention the "BMW truck" label?
:lol:
lemming
07-12-2005, 11:51 PM
i am relishing the fact that i'm stodgy.
:grouphug:
it means i haven't completely fallen prey to marketing people.
Jason C
07-13-2005, 02:13 AM
Where is the "Porsche truck" category?
:)
actual median age of corvette drivers :speechle:
John V
07-13-2005, 07:06 AM
Considering this was for 16-24 year olds, I expected to see Hummer near the top of the list.
All the Hummers I've ever seen have been driven by tiny, tiny women.
From this (http://www.nytimes.com/2005/07/03/automobiles/03AUTO.html?ex=1121313600&en=c7e1b98227c6cde4&ei=5 070&pagewanted=all) NY Times article (registration required)
"...trendy cars, like the Toyota Matrix, the Honda Element and three varieties of Toyota's Scions, were designed and marketed expressly for 20-somethings. But the people at the wheel often look more like Ozzie and Harriet than like the serially pierced offspring of Ozzy Osbourne."
http://www.arockalypse.com/img/03autographic.gif
Sheesh. Kids these days, I tells ya.
Scions piss me off--can't people tell they're being astroturfed? This faux hip turning into real hip thing is just not hip.
One interesting fact about that set of graphs--only 5 cars skew younger than intended.
clyde
07-13-2005, 10:11 AM
One interesting fact about that set of graphs--only 5 cars skew younger than intended.
And those that do are only off the mark by a couple years.
What I would like to know as far as the survey is concerned is if the "buyer" is the owner on the title, the one who wrote the check or the primary driver. The disparity for Corvettes and T-Birds is one thing that doesn't take much brain power to figure out what is probably going on. The relativley inexpensive cars are something else. Are parents buying the cars for their kids and skewing the results, or are older people buying them because they are less expensive?
Arockalypse
07-13-2005, 10:11 AM
I haven't been 16-24 in quite some time. When I was, half of the top 20 cars/brands listed didn't even exist.
These days the stodgy Audi is near the top of my desirability index, and I wouldn't know what the fkuc to do with a Scion (Aquarium? Terrarium? Fallout shelter? Espresso machine?)
I'd feel terribly old if it wasn't for the fact that I do still have something in common with the k1dz --> Porsche car
Arockalypse
07-13-2005, 10:15 AM
[quote=JST]Are parents buying the cars for their kids and skewing the results, or are older people buying them because they are less expensive?
From the text of the article:
"CNW calculates the anticipated age of drivers based on manufacturers' demographic projections, analysis of prices and market segments and other information. Data on drivers is considered more relevant than that on purchasers, because parents often buy children the cars they demand, skewing the demographic profiles."
I'll copy and paste the whole article if you'd like. Just let me know.
hockeynut
07-13-2005, 10:17 AM
actual median age of corvette drivers :speechle:
Yeah, I would have guessed more 30-40.
actual median age of corvette drivers :speechle:
Yeah, I would have guessed more 30-40.
Have you ever actualloy seen a Corvette driver?
They are almost all old.
I wonder if I fit the target demographic for a CTS-V.
clyde
07-13-2005, 10:49 AM
I know someone in his 50s that just bought one. And I know someone in his 30s that just bought a Chrysler 300C SRT-8 after cross shopping it with the CTS-V
Considering this was for 16-24 year olds, I expected to see Hummer near the top of the list.
All the Hummers I've ever seen have been driven by tiny, tiny women.
90% of the hundreds (thousands?) of Hummers I've seen have been driven by men.
90% of the hundreds (thousands?) of Hummers I've seen have been driven by men.
Same here. And almost every one of them has "the look" that you know they are one of the biggest, pompous a$$-holes you'll ever meet.
hockeynut
07-13-2005, 11:38 AM
Considering this was for 16-24 year olds, I expected to see Hummer near the top of the list.
All the Hummers I've ever seen have been driven by tiny, tiny women.
90% of the hundreds (thousands?) of Hummers I've seen have been driven by men.
Not this one, which is in our neighborhood:
http://www.carpelgin.com/cont/gal/barbie.jpg
Arockalypse
07-13-2005, 12:01 PM
http://www.carpelgin.com/cont/gal/barbie.jpg
:cry: ... i weep for humanity
lip277
07-13-2005, 12:25 PM
Not this one, which is in our neighborhood:
http://www.carpelgin.com/cont/gal/barbie.jpg
It has to be.
TEXAS.
:)
Roadstergal
07-13-2005, 07:51 PM
I heard a survey report on the radio that claimed that some vast majority of Hummer owners are self-reported Republican men.
I'm assuming both parts were self-reported...
Man, some of those were amusingly off. Did they pick mostly vehicles where the target age was underestimated to put in the graphic, or is that a general trend?
If I need a car again, it'll be to carry more than myself and one other person, or to haul crap on a regular basis. At this moment, I'd think that would be E30 or Mazda 3 for the former and Baja for the latter. Who knows what it will be if and when that time comes around.
90% of the hundreds (thousands?) of Hummers I've seen have been driven by men.
Same here. And almost every one of them has "the look" that you know they are one of the biggest, pompous a$$-holes you'll ever meet.
Yup.
90% of the hundreds (thousands?) of Hummers I've seen have been driven by men.
Same here. And almost every one of them has "the look" that you know they are one of the biggest, pompous a$$-holes you'll ever meet.
Yup.
Ditto.
ARCHER
07-14-2005, 11:31 PM
actual median age of corvette drivers :speechle:
Yeah, I would have guessed more 30-40.
Have you ever actualloy seen a Corvette driver?
They are almost all old.
I finally had to move and pass an old ass driver in a Z06 on the way to work this morning. The interchange is one place around here that one might have a bit of fun in a performance car. I can take it at 70+ without even pushing he M3. This guy was doing 25 max.
Gotta wonder...
I finally had to move and pass an old ass driver in a Z06 on the way to work this morning. The interchange is one place around here that one might have a bit of fun in a performance car. I can take it at 70+ without even pushing he M3. This guy was doing 25 max.
Gotta wonder...
Had I known you were here in FL, I would've invited you out for a beer :)
lemming
07-16-2005, 06:57 AM
actual median age of corvette drivers :speechle:
Yeah, I would have guessed more 30-40.
Have you ever actualloy seen a Corvette driver?
They are almost all old.
thanks, nate. thanks a lot. we're all old men who drive the V series, too. just ask rwg.
Yep, no question. I mean, it's a Cadillac, for pete's sake. Nothing but 80 year old drivers!
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